Privacy Policy

1. Introduction

Playenda ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our yacht charter services and website.

2. Information We Collect

2.1 Personal Information

We collect personal information that you provide directly to us, including:

• Name, email address, and phone number
• Billing and shipping addresses
• Payment information (processed securely through third-party providers)
• Charter preferences and special requests
• Emergency contact information
• Medical information relevant to charter safety

2.2 Usage Information

We automatically collect certain information when you visit our website:

• IP address and location data
• Browser type and version
• Pages visited and time spent on site
• Referring website addresses
• Device information and operating system

2.3 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content. See our Cookie Policy for detailed information.

3. How We Use Your Information

We use your personal information for the following purposes:

• Processing and managing your yacht charter bookings
• Communicating with you about your reservation
• Providing customer support and responding to inquiries
• Ensuring safety and security during charter services
• Processing payments and managing billing
• Sending marketing communications (with your consent)
• Improving our services and website functionality
• Complying with legal obligations

4. Legal Basis for Processing (GDPR Compliance)

We process your personal information based on the following legal grounds:

• Contract Performance: Processing necessary for charter service delivery
• Legitimate Interests: Improving services, marketing, and business operations
• Consent: Marketing communications and non-essential cookies
• Legal Compliance: Meeting regulatory and safety requirements

5. Information Sharing and Disclosure

5.1 Service Providers

We share information with trusted third-party service providers who assist us in:

• Payment processing
• Website hosting and maintenance
• Email marketing services
• Customer support systems
• Analytics and advertising platforms

5.2 Legal Requirements

We may disclose your information when required by law or to:

• Respond to court orders or legal processes
• Protect our rights, property, and safety
• Investigate potential violations of our terms
• Comply with regulatory requirements

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to this Privacy Policy.

6. Google Ads and Remarketing

We use Google Ads and remarketing services to display relevant advertisements. This involves:

• Google Analytics to understand user behavior
• Google Ads remarketing to show targeted advertisements
• Conversion tracking to measure ad effectiveness

You can opt out of Google's advertising tracking through your Google account settings or by visiting the Network Advertising Initiative opt-out page.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL encryption for data transmission
• Secure payment processing through PCI-compliant providers
• Access controls and employee training
• Regular security assessments and updates
• Data backup and recovery procedures

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide charter services and support
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements
• Maintain business records (typically 7 years)

9. Your Privacy Rights

9.1 Access and Portability

You have the right to request access to your personal information and receive it in a portable format.

9.2 Correction and Update

You may request correction of inaccurate or outdated personal information.

9.3 Deletion

You may request deletion of your personal information, subject to legal retention requirements.

9.4 Objection and Restriction

You may object to certain processing activities or request restriction of processing.

9.5 Marketing Opt-Out

You may unsubscribe from marketing communications at any time using the unsubscribe link in emails or by contacting us directly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than Canada. We ensure appropriate safeguards are in place for such transfers, including:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Certification schemes and codes of conduct

11. Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information promptly.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

13. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through:

• Email notification to registered users
• Prominent notice on our website
• Updated "last modified" date

14. Contact Information

For questions about this Privacy Policy or to exercise your privacy rights, please contact:

15. Complaints and Dispute Resolution

If you have concerns about our privacy practices, please contact us first. You also have the right to file a complaint with relevant privacy authorities in your jurisdiction.